#BiggerImpact

Objective: To increase awareness, engagement, and partnerships for Bigger Table’s mission by highlighting its impact on food security, community collaboration, and industry innovation.

Campaign Goals

Raise Awareness

Increase visibility of Bigger Table’s work through engaging content.

Boost Engagement

Encourage interaction through storytelling, user-generated content, and interactive features.

Drive Partnerships

Attract more sponsors, donors, and volunteers by showcasing tangible community impact.

Promote Events & Initiatives

Increase attendance and participation in Bigger Table’s programs.

TARGET AUDIENCE

Food & Beverage Industry Professionals (CFBA partners, donors, corporate sponsors).
Community Members & Nonprofits (beneficiaries, local organizations).
General Public & Food Enthusiasts (people interested in food security and sustainability).

Core Messaging & Hashtags

Key Messages

“Bigger Table, Bigger Impact.” We create meaningful change in Chicagoland through food industry collaboration.
“Feeding More Than People—Feeding Communities.” Our programs go beyond meals; they build lasting impact.
“Stronger Together.” Partnerships fuel our mission, and every supporter makes a difference.

Hashtags

#BiggerImpact
#TableForAll
#FoodForGood
#ChicagolandCares
#Fighthewaste
#BiggerTableCommunity

Campaign Structure & Content Plan

Week 1

THEME : Mission Awareness

CONTENT TYPE: What is Bigger Table?" video, carousel post with key facts, infographic on food insecurity

PLATFORM: LinkedIn, Instagram, Facebook, Twitter

Week 2

THEME : Community Impact

CONTENT TYPE: Stories of families helped, partner testimonials, “A Day in the Life” of a Bigger Table volunteer

PLATFORM: Instagram Stories, Reels, Facebook

Week 3

THEME : Engagement & Fundraising

CONTENT TYPE: LinkedIn poll ("What does food security mean to you?"), challenge (“Tag a Friend Who Supports Food Equity”), donor spotlight

PLATFORM: LinkedIn, Instagram, Twitter

Week 4

THEME : Event & Call-to-Action

CONTENT TYPE: Live Q&A with Bigger Table leaders, countdown to an event, sign-up CTA for volunteers and donors

PLATFORM: Instagram Live, LinkedIn, Facebook

Key Content Strategies

Storytelling & Human Impact

Member Spotlights: Highlight individuals & organizations making a difference.
Behind-the-Scenes Content: Show the daily work that goes into Bigger Table’s initiatives.
Testimonial Videos: Short clips of beneficiaries and partners explaining how Bigger Table has impacted them.

Interactive & Engaging Posts

LinkedIn Polls & Discussions: “What’s the biggest barrier to food security in Chicagoland?”
Instagram Story Q&A: “Ask us anything about our mission!”
User-Generated Content Challenge: Encourage users to post how they support food security using #BiggerImpact.

Cross-Promotion & Collaborations

Industry Partner Takeovers: Have a food industry leader take over Bigger Table’s Instagram for a day.
Influencer Partnerships: Collaborate with local food bloggers & community activists to amplify the message.
Joint Livestreams: Host discussions with CFBN and partner organizations.

Metrics for Success

Engagement Growth: Increase in likes, shares, and comments by 20% in 3 months.
Follower Growth: Increase by 15% across all social media platforms.
Website Traffic: More clicks from social media posts to donation and event pages.
Volunteer & Donor Sign-Ups: Measurable increase in participation rates.

"Support Our Mission" → Link to donation page & partnership sign-up.
"Get Involved Today" → Direct users to volunteer opportunities.
"Follow the Impact" → Encourage social media engagement & newsletter sign-ups.